Amity University Online MBA In Digital Marketing

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Introduction

The online education space in India has grown rapidly, especially for management programs. Among all the online MBA options available today, the Amity University Online MBA In Digital Marketing has become one of the most preferred choices for students and working professionals.

If you want to build a successful career in digital marketing, brand management, social media, or online advertising, this program can be a strong stepping stone. In this blog, we will explore everything about the course — admission process, fees, eligibility, curriculum, reviews, and more.

Overview of the Amity University Online MBA in Digital Marketing

The Amity University Online MBA in Digital Marketing is a two-year online postgraduate program. It focuses on the most recent digital marketing tools and strategies used by top companies. The program includes subjects like SEO, SEM, content marketing, social media marketing, digital branding, and analytics.

Amity University Online MBA Key Highlights

100% online learning
World-class LMS with recorded lectures
UGC-entitled degree
Flexible exam structure
Suitable for students & working professionals
Live classes + doubt-clearing sessions

Amity University Online MBA in Digital Marketing: Approvals and recognition

WASC Accreditation (USA)
Amity Online is approved by WASC, a top US education body. This means the university meets high global standards.
WES Recognition
Amity degrees are accepted by WES in Canada and the USA, making it easier for students to study or work abroad.
QS Ranked Online MBA
Amity has the only Indian Online MBA ranked in the Asia Pacific Top 10 by QS, showing it is strong and trusted internationally.
QAA (UK) Accreditation
Amity is checked and approved by the UK’s QAA, ensuring its education quality matches global norms.
Times Higher Education Employability Ranking
Amity is ranked among the best in the world for helping students get good jobs and for having a strong employer reputation.
Pan-India Campus Access
Online students can visit any Amity campus for events like orientation, meetups, and convocation, giving them both online and offline learning experiences.
Amigo App
With the Amigo app, students can learn on their phone—join live classes, access study materials, and track their progress easily.

Highlights of The Amity University Online MBA in Digital Marketing

Name of the university	Amity University
Course Name	Online MBA
Duration	2 Years
Number of Semesters	4 semesters
Value Of the Degree	Same as Traditional Degree

Why Choose This Online MBA?

Here are some simple reasons why this program is good:

Updated Course
Digital marketing changes quickly, and Amity keeps the course fresh so you learn what companies need today.
Study Anytime, Anywhere
You can learn from home and study at your own speed.
Good Job Options
Many industries—like online shopping, banks, media, IT, and stores—need digital marketing experts, so you’ll have plenty of job opportunities.
Practical Learning
You don’t just learn theory. The program teaches real skills like making marketing campaigns, using analytics, and building brands.

Amity University Online MBA Eligibility – Who Can Apply?

Many students worry about eligibility requirements before applying. Here is a simple overview of the Amity University Online MBA In Digital Marketing Eligibility.

Requirement	Details
Educational Qualification	Graduation from a recognised university
Minimum Percentage	Generally, 40–50% ina bachelor’s degree
Age Limit	No age limit
Work Experience	Not mandatory (but preferred for managerial roles)
Mode of Study	100% Online

Amity University Online MBA Admission Process

The Amity University Online MBA In Digital Marketing Admission process is very smooth and user-friendly. Everything is conducted online, from application to fee payment.

Steps to Apply:

Visit the university’s official online portal.
Click on the Online MBA Digital Marketing program.
Register with your basic details.
Upload your documents (photo, signature, degree, ID proof).
Pay the application and course fee online.
Wait for confirmation from the university.

Documents Required

Graduation marksheets
Identity proof (Aadhar/Passport)
Passport-size photograph
Signature scan

Amity University Online MBA Fees Structure

The Amity University Online MBA in Digital Marketing Fees is designed to be affordable and competitive.

Category	Details
Months Zero Cost EMI	₹8,292 per month
Semester Fee	₹ 49,750
Full Program Fee	₹ 1,99,000

The university also offers EMI options and scholarships to make the program accessible to more students.

Amity University Online MBA Course Curriculum – Subjects You Will Study

A strong curriculum is the foundation of any good MBA program. The Amity University Online MBA In Digital Marketing Course includes a perfect mix of traditional management subjects and advanced digital marketing topics.

Below is a sample curriculum breakdown:

Semester	Subjects
Semester 1	Managerial Economics
	Statistics for Management
	Professional Communication
	Accounting for Managers
	Marketing Management
Semester 2	Legal Aspects of Business
	Business Research Methods
	Financial Management
	Human Resource Management
	Conflict Resolution and Management
Semester 3	Digital Customer Analytics
	Digital Journey with Brand Management
	Minor Project
	Performance Marketing
	Professional Ethics
	Social Media and Technology Marketing
	Strategic Management
Semester 4	Digital Commerce - Reinventing Business Models
	Digital Marketing
	Major Project
	Management in Action – Social, Economic, and Ethical Issues
	Marketing Analytics – Data Tools and Techniques

Amity University Online MBA Skill Development Areas

SEO & SEM
Google Analytics
Social Media Optimisation
Content Marketing
E-commerce Strategies
Email Marketing
Mobile Marketing
Paid Advertising

This curriculum helps students gain practical industry skills that top companies look for today.

Career Opportunities After the Program

Popular Job Roles:

Digital Marketing Manager
SEO/SEM Manager
Social Media Manager
PPC Specialist
Brand Manager
Content Strategist
Marketing Analyst
E-commerce Manager

Industries Hiring Digital Marketers:

E-commerce
IT companies
Media & advertising
Hospitality
Retail
Healthcare

Amity University Online MBA Course Benefits

Learn from Experts
Amity’s teachers have many years of industry experience, so they teach what really happens in the real world.
Practical Learning
Students do assignments and projects to gain real, hands-on experience.
Good Networking
Online forums and webinars help students meet mentors and industry experts.
Recognized Degree
The degree is approved by UGC, so it is accepted for jobs in India and other countries.

Student Reviews and Feedback

Before choosing a program, students usually want to know what others think about it. The Amity University Online MBA In Digital Marketing Review from learners is generally positive.

What Students Like:

Flexible learning system
Updated digital marketing tools taught
Good quality recorded lectures
Responsive support team
Career-oriented course content

What Could Improve:

More live classes could be added

Overall, students feel the course is worth the investment and helps them secure better career opportunities.

Amity University Online MBA in Digital Marketing Comparison with Other Online MBA Programs

Feature	Amity Online	Other Online MBAs
Digital Marketing Specialization	Yes	Often limited
Flexibility	High	Moderate
Industry Focus	Strong	Varies
Placement Support	Available	Not always
LMS Quality	Excellent	Average

Who Should Choose This Course?

The Amity University Online MBA In Digital Marketing is suitable for:

Fresh graduates who want to build a strong career
Working professionals who want to upgrade their skills
Entrepreneurs who want to grow their business online
Marketing professionals looking to shift to digital

Top Benefits of Doing an Online MBA in Digital Marketing

Here are some key reasons to go for this specialization:

High-growth career with excellent salary potential
Global career opportunities
Helps in launching your own business online
Always in demand due to digital transformation

Tools You Will Learn

Digital marketing runs on tools, and this course introduces students to several popular tools like:

Google Ads
Google Analytics
Facebook Business Manager
SEMrush
HubSpot
Canva
Mailchimp

Learning these tools makes you job-ready from day one.

Learning Outcomes

After completing the MBA, students will be able to:

Build strong brand strategies
Handle social media channels effectively
Improve website performance using SEO
Manage paid advertising campaigns

These outcomes help students become skilled digital marketers.

Final Thoughts

The Amity University Online MBA in Digital Marketing is a strong and useful program for anyone who wants to make a career in the digital world. It has a streamlined course, flexible study options, affordable fees, and the trusted name of Amity, which makes it a popular choice for numerous scholars.

This program is good for freshers who want to enter digital marketing, working professionals who want to improve their knowledge, and business owners who want to grow their business online.

Still, this online MBA is a great investment for your future if you're interested in digital marketing and want a good career in this field.

Frequently Asked Questions (FAQs)

Ques. Duration of the program?

Ans– 2 years, split into 4 semesters.

Ques. Is work experience needed?

Ans– Not mandatory, but preferred.

Ques. Is the degree recognised globally?

Ans–Yes, UGC, WASC, and WES recognised.

Ques. Can I study while working?

Ans– Yes, it’s 100% online and flexible.