In this blog, we will discuss Certification Program in Digital Marketing from upGrad etc.
First of all we should know what is Digital Marketing? And What are the benefits of Digital Marketing Online Certification Courses and Training?
What is Digital Marketing?
Digital marketing is the process of promoting goods and services to a wide range of consumers via the internet and digital channels. To name a few, digital marketing includes social media advertising, website marketing, video marketing, and marketing via MMS and SMS.
UpGrad
UpGrad is South Asia's largest online EdTech platform, with over 1 million learners from 85 countries. UpGrad provides outcome-based online learning to both newcomers and industry professionals. UpGrad believes in candidate empowerment through the Mindset, Toolset, and Skillset (MST) model and Certification Program in Digital Marketing from upGrad.
UpGrad courses and certificate programmes are available in collaboration with top global universities and institutes such as Golden Gate University, Deakin Business School, Liverpool Business School, IIIT Bangalore, IIM Kozhikode, and others. Upgrad degree programmes provide the best PGP Masters in AI, Machine Learning, Data Science, Digital Marketing, and other fields.
UpGrad provides UpGrad online courses in a variety of subjects, as well as master's and doctorate programmes. It also offers a Study Abroad programme and fee course certificates through UpGrad. UpGrad has several wings for better educational and job prospects, including upGrad Campus (blended the campus for college learners), upGrad Jeet (test preparation for fresh graduates), and upGrad Rekrut (enterprise recruiting and staffing).
Candidates interested in gaining fresh abilities and knowledge should be aware of the UpGrad course fees and review the list of UpGrad fee courses provided below.
MICA
Mudra Institute of Communication in Ahmedabad was founded in 1991. PGDM-Communications (PGDM-C), Post Graduate Diploma in Management (PGDM), and Fellow Programme in Management-Communications (FPM-C) are among the MICA Ahmedabad courses.
The National Board of Accreditation (NBA) has accredited MICA's PGDM-C, and the Association of Indian Universities (AIU) has recognised it as equivalent to an MBA degree. The All India Council for Technical Education (AICTE) has approved all MICA Ahmedabad programmes.
Digital Marketing Online Certification Courses and Training
Here are some description about Digital Marketing Online Certification Courses and Training etc:
MICA's Advanced Certification in Digital Marketing and Communication is an online programme that aims to develop expertise in the field of digital marketing. Within the field, this certification offers various specialisations: branding, marketing analytics, content marketing, Generative AI, and public relations. The programme will include industry projects sponsored by top companies, giving students a glimpse into the real world.
Branding, blogging and content marketing, marketing analytics, and marketing communications - public relations are all covered in the AdvancedCertification in Digital Marketing and Communication course. Students will also receive interview preparation, resume feedback, and career counselling.
Learners can advance their careers as an SEO manager, SEM specialist, internet marketing consultant, or internet marketing expert.
Overview of UpGrad
- Learning from world-class universities
- Over 3000 Industry mentors
- Mentorship from industry leaders on an individual basis
- Total Registered Learners: 2 Million
- Earn internationally recognised certifications.
- 360° Career Assistance - Resume Development, Mock Interviews, Coaching, and More
- More than 300 Hiring Partners
- 100+ learner support personnel
- 50+ member placement support team
Digital Marketing Course UpGrad
Here are some key points about Digital Marketing Online Certification Courses and Training etc.
|
Course Name
|
Duration |
No. of Case Studies |
| MICA - Advanced Certificate in Digital Marketing & Communication |
30-50 weeks |
15+ Courses |
| MICA - Advanced Certificate in Digital Branding & Advertising |
5-6 months |
9+ Courses |
| Marketing Analytics Certificate Program |
3-4 months |
9+ Courses |
| Global MBA with a Specialisation in Digital Marketing |
20-21 months |
240+ Courses |
Overview of the MICA - Advanced Certificate in Best Digital Marketing & Communication
- You will receive an Advanced Certificate in Digital Marketing and Communication as well as Alumni Status if you successfully complete all of the modules. Join the Digital Marketing Course UpGrad community's thriving best digital marketing courses and gain admission to one of India's top marketing institutes.
- You will receive an official Facebook certification and a Digital Marketing Course UpGrad in business growth with Facebook after completing the Facebook module and running the Facebook campaigns.
- Hubspot certifications can assist you in validating your knowledge. Digital Marketing Course UpGrad and MICA provide comprehensive course content that will prepare you to pass their certification exams.
- MICA and Facebook Certification
- 15+ Case Studies and Live Projects
- MICA's Alumni Status
- Video Library - Over 80 Tools
- Industry Mentoring - Every two weeks
- Option for No-Cost EMI
Who Is This Programme Designed For?
This programme is ideal for anyone interested in moving into digital marketing or driving business growth through digital platforms. The two tracks allow professionals to advance through the Digital Marketing hierarchy.Professionals who will benefit from this programme include:
- Freshers
- Traditional Marketers
- Entrepreneurs Brand And Communication
- Managers
- Sales Professionals
MICA - Advanced Certificate in Digital Branding & Advertising - Employment
The job opportunities available after completing the Digital Marketing Course UpGrad are enormous. Mid-level marketing and advertising professionals will be able to improve their knowledge of traditional advertising and interaction elements while also gaining a digital perspective on both responsibilities through hands-on experience with the latest tools and technologies.
Eligibility for MICA - Advanced Certificate in Digital Branding & Advertising
- Bachelor's degree or its equivalent
Syllabus for MICA's Advanced Certificate in Digital Branding and Advertising
- Brand Development
- Advertising and Advertising Channels: An Overview
- Brand Management and Evaluation
- Working in Groups
- Advertising Effort Management and Measuring
Fees for MICA's Advanced Certificate in Digital Branding and Advertising
The course fee for MICA - Advanced Certificate in Digital Branding & Advertising is INR 1,51,000 with GST, and EMIs begin at INR 8100 approximately.
MICA Admissions Information
Candidates seeking admission to the Advanced Certificate in Digital Marketing and Communication classes at MICA, Ahmedabad should take the following steps:
- Step1:https://www.upgrad.com/digital-marketing-and-communication-pgc-mic/
- Step 2: Create an account or log in to the website and begin filling out the application form.
- Step 3: Based on your application submission, you may be shortlisted, and an offer letter will be sent to you.
- Step 4: You can reserve your seat by submitting the Programme fees.
Application Information
To proceed with the application and admission process, candidates must enter some basic information such as their name, email address, phone number, highest level of qualification, and referral code.
How Does This Programme Work?
(4 weeks) Digital Marketing And Communication
- Marketing Fundamentals,
- Customer Centricity,
- Digital Marketing Channels, and
- Metrics
Select one of the two customised tracks.
Executive Track
- Understand DM
- Basics and setup
- and run campaigns on
- 5+ tools
- 22 weeks
- (10 - 12 hrs/week)
Management Track
- Build, run, strategize,
- analyse and optimise digital
- marketing campaigns - SEO,
- SEM, Social Media, etc.
- 22 weeks
- (8 - 10 hrs/week)
Students can select a specialisation or specialisations based on their interests. There are five specialisations to choose from, each lasting five weeks:
Digital Marketing And Communication (Core)
- Branding & Communication
- Social Media & Content Marketing
- Marketing Analytics
- Marketing Communication - Pr
- Generative Ai
Track Of Executive
The Fundamentals Of Marketing: A Journey From Traditional To Digital Marketing
- Learn the fundamentals of marketing.
- Recognise various digital marketing channels.
Metrics And Digital Marketing Channels
- Recognise the digital marketing channels, their capabilities, and the customer journey through the purchase funnel, as well as key metrics at each stage.
Customer Orientation
- Recognise the significance of being a customer-centric brand.
- Recognise the customer's motivations during the purchasing process.
Creation Of A Blog
- Get hands-on experience with various tools for locating the ideal domain name.
- Purchase a domain name/WordPress licence and begin web hosting.
Web Owned Presence Design And Building
- Recognise the visual components of the website.
- Improve your landing pages in order to increase conversions.
SEO
- Understand how Google's search algorithm works (Crawling, Indexing, and Ranking).
- Learn about SEO tools like Keyword Planner, Ubersuggest, and others.
- SeoSitecheckup, and so on.
SEM
- Understand what search engine marketing is and what different goals can be achieved through SEM campaigns.
- Determine the various components of a SEM campaign and how ad auction works.
Marketing On Social Media
- Create a social media presence from the ground up. (Page on Facebook or Instagram).
- Prepare a progress report on social media for senior marketing management.
Display Advertising
- Google Display Network - The entire procedure.
- Discover how programmatic ad buying works.
Marketing Via Email
- Email marketing's role, email types, and email marketing goals.
- Create a drip campaign (automated email campaign).
Content Marketing
- Determine and create the appropriate types of content to meet your marketing objectives.
- Create a distribution strategy by mapping channels and content using a content calendar.
Website Analytics
- Understand the difference between traditional marketing analytics and digital marketing analytics.
- Google Analytics 4 data extraction and report analysis
Handy Skills
- As a digital marketer, identify and demonstrate best practices in verbal, nonverbal, and written communication.
Ecommerce Bootcamp And Capstone Project
- Build a complete plan for a brand campaign using the program's learnings.
- Understand how to manage and sell your products via online marketplaces/owned websites, channels.
Defining A Sustainable Marketing Strategy
- Create a comprehensive marketing strategy.
- Create a channel mix as well as a content strategy.
Track Of Management
Customer Orientation
- Recognise the significance of being a customer-centric brand.
- Understand the customer's motivations during the purchasing process.
Marketing Fundamentals
- Learn the fundamentals of marketing.
- Recognise the various Digital Marketing channels.
Web Owned Presence Design And Building
- Recognise the visual elements of the website.
- Improve landing pages to increase conversions.
Metrics And Digital Marketing Channels
- Recognise the digital marketing channels, their capabilities, and the customer journey through the purchase funnel, as well as key metrics at each stage.
Marketing On Social Media
- Collect and analyse customer data, including interactions and visits, and use this information to create thorough reports to enhance future advertising plans and campaigns.
SEO
- Conduct an SEO audit on a website to identify gaps.
- Suggestions for improvement strategies to close identified gaps
SEM
- Determine the various components of a SEM campaign and how ad auction works.
- Measure and Optimise Search Ad Campaigns - Campaign Metrics, Mid-Campaign Measures taken to Improve Results
Advertisement On Display
- Learn about the Programmed Ad Buying Process.
- Learn how to run and interpret the results of a display advertising campaign.
Nurturing Users Through Email, Remarketing, And Lead Qualification
- Analyse leads using lead scores and grades.
- Create and manage an email marketing campaign.
Website Analytics
- Select pertinent metrics and create unique metrics.
- Create personalised executive reporting dashboards and make decisions based on insights.
Conclusion
In contrast to other traditional marketing methods, it facilitates the connection between businesses and their clientele. This ground-breaking approach to marketing combines the finest aspects of technical and creative tools by incorporating design, development, sales, and advertising!
FAQs
Which UpGrad course is it, Digital Marketing?
A master's degree in business administration, a certificate in digital marketing, an executive postgraduate programme in machine learning and artificial intelligence, an executive postgraduate programme in data science, and an executive postgraduate programme in business analytics are all available.
What makes a good career in digital marketing?
When you first enter the field of digital marketing, your monthly income could range from INR 23K to INR 33K. In the field of digital marketing, things change so quickly that you have to constantly be alert and deliver top-notch results.
Does the Advanced Certificate in Digital Marketing and Communication provide career support?
The Programme was created to address the issues that the digital marketing sector was facing. In addition, the application procedure is strict in contrast to other programmes. The information learned in the course can be applied by other participants to improve their employment prospects.
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