Guide to Online MBA in Digital Marketing in 2025

Get Free Counseling

An MBA in Digital Marketing is among the most sought programs in this fast-changing business world. With the internet becoming part of life, businesses are changing their operations and marketing from the physical to the internet domain as well.

There's a great need for professionals to manage this online marketing campaign successfully. An Online MBA is helpful in building skill sets and knowledge about managing it.

Many universities and colleges in India now offer an online MBA in digital marketing for busy working professionals and on-the-go students so that they never miss the opportunity to attain the qualification without having to go to a physical class.

This guide will explain all the details regarding the program admission processes, fees, and the opportunities to have a satisfying career in Digital Marketing.

What is an MBA in Digital Marketing?
An MBA in Digital Marketing is a two-year postgraduate course that aims to provide the student with comprehensive knowledge in the area of digital marketing strategies, tools, and techniques.

The course will cover topics such as search engine optimisation (SEO), social media marketing, email marketing, online advertisement, content creation, and more. It will equip the student with both theoretical knowledge and practical skills that are sufficient for any challenge that arises from a career in Digital Marketing.

Companies' use of digital channels in marketing products and services has increased significantly with each passing day.

Therefore, there has been a growing requirement for professionals who understand the subtle aspects of digital marketing. An online MBA in digital marketing prepares a person for a dynamic and evolving industry where your skills are always in demand.

Why Online MBA in Digital Marketing?
There are various reasons why pursuing an Online MBA in Digital Marketing is good for anyone who wants to participate in the program:

Flexibility: One of the greatest advantages of an Online MBA is flexibility. A person can study at his own pace from anywhere without relocating or quitting his job.
Industry-Accommodative Curriculum: The MBA in Digital Marketing curriculum is designed and developed according to the latest industry trends and developments. You will be updated with the latest tools, platforms, and strategies used by digital marketing professionals.
Cost Affordability: An Online MBA is normally cheaper than an MBA. You do not incur extra transport and accommodation costs since the classes are time-fixed.
Networking Opportunities: Some universities still give students a platform to interact with classmates and the industries. This may help you build relationships that will be of great value in your career in Digital Marketing.
Practical Exposure: Many such courses include internships, live projects, or case studies that expose working students to real digital marketing challenges.

MBA in Digital Marketing Course Structure

The course for an MBA in Digital Marketing is structured to help create an amalgamation of theory as well as practicing experience. The entire MBA duration runs for two years in semesters of four semestorially. This basically is divided into one set of general management and second a set of core as digital marketing specialisations subjects usually completed in the two year long course.

These may consist of:
General Management Subjects (First Year)

Marketing Management
Financial Accounting
Organisational Behavior
Human Resource Management
Business Communication
Managerial Economics

Specialized Digital Marketing Subjects (Second Year)

Search Engine Optimization (SEO)
Social Media Marketing
Content Marketing
Email Marketing
Pay-Per-Click (PPC) Advertising
Web Analytics
E-commerce and Online Business Strategies
Mobile Marketing
Digital Branding
Customer Relationship Management (CRM) in Digital Marketing

Admission Process for MBA in Digital Marketing (2025)

The admission process for admission process for the Online MBA in Digital Marketing is simple, though it may differ from institution to institution. Below are the general steps you need to take admission in 2024:

Eligibility Criteria

Educational Qualifications: Bachelors from any recognized university in any discipline. A minimum percentage may be specified (in most cases, it is 50%) for qualifying examination by certain institutes.
Work Experience: This is not a must; however, some work experience would act as an added advantage. Some universities might like the applicants to have a minimum professional experience of at least 1-2 years in marketing or related areas.
Entrance Exams: Many universities require applicants to take entrance tests such as CAT, MAT, XAT, GMAT, or entrance exams conducted by the university itself. However, universities may exclude the entrance test for online MBA programs or have other criteria for selection.

Application Process
Applicants should submit an online application form at the university's website. The form will seek details regarding your educational background, working experience, and entrance examination scores (if applicable).

1. Selection Procedure
After submitting your application, the university might conduct interviews or group discussions to check your communication skills and assess your suitability for the program. Some universities also evaluate the applicants based on their SOP or resume.

2. Final Admission
After selecting you, the institution will send you an offer letter. You can confirm your admission by paying the admission fees.
Top 10 Colleges for Online MBA in Digital Marketing in India
Here is the list of the top 10 colleges in India that are offering an online MBA in Digital Marketing:

Top 9 Online MBA in Digital Marketing management universities in India

Amity University Online Noida
NMIMS CODE Mumbai
Jain University Online Bangalore
Manipal University Jaipur
ICFAI University Online
Chandigarh University Distance Learning
IGNOU School of Management Studies
DY Patil University Online
Bharathidasan University

These colleges are famous for their Online MBA programs that provide a wide-ranging curriculum and can help you build a strong career in Digital Marketing.

Career Options with Salary after an MBA in Digital Marketing

Online MBA in Digital Marketing: Course, Admission 2024, Fees, Career

Pursuing an MBA in Digital Marketing opens up various career opportunities across various industries. With the digital economy growing rapidly, the demand for skilled digital marketers is higher than ever.

After doing an Online MBA in the same field, you can take up a number of interesting job profiles with competitive packages. Here is a detailed outline of the top career options for you after your MBA in Digital Marketing, along with an average salary in India:

Digital Marketing Manager: As a Digital Marketing Manager, you will be responsible for crafting and implementing a company's entire online marketing strategy.

This encompasses monitoring digital marketing campaigns, leading a team of digital marketers, analysis of marketing data, and ensuring that all digital channels are optimized for better performance. This is one of the most prominent positions in the digital marketing industry.

Average Salary: INR 6-12 Lakhs per annum

Experience Required: 3-7 years

SEO Specialist

SEO Specialists play a crucial role in improving a website’s visibility on search engines like Google. They optimise website content, structure, and keywords to ensure it ranks higher in search engine results. This technical role requires in-depth knowledge of search engine algorithms and best practices.

Average Salary: INR 3-6 Lakhs per annum

Experience Required: 2-5 years

Social Media Manager

A Social Media Manager is responsible to create and manage content over social media platforms like Facebook, Instagram, Twitter, LinkedIn, and more. Their main objective is to interact with the audience, brand awareness, and drive website traffic or landing pages from the company through social media strategies.

Average Salary: INR 4-7 Lakhs per annum

Experience Required: 2-5 years

Content Marketing Manager

A Content Marketing Manager creates high-quality and engaging content that attracts and retains the target audience. The content creation includes blog, social media, email newsletters, and other digital media. This job requires creativity, strategic thinking, and great writing skills.

Average Salary: INR 5-10 Lakhs per annum

Experience Required: 3-6 years

PPC (Pay-Per-Click) Specialist

PPC Specialists manage online advertising campaigns on platforms such as Google Ads, Facebook Ads, and other pay-per-click services. They maximize ROI (Return on Investment) by targeting the right audience with well-optimized ad campaigns. This role involves deep data analysis and understanding of audience behavior.

Average Salary: INR 4-8 Lakhs per annum

Experience Required: 2-5 years

Email Marketing Specialist

Email Marketing Specialists create and implement campaigns for lead nurturing that can drive leads into becoming customers. They also track the metrics of email performance and adapt the strategy to improve open rates, click-through rates, and conversion rates.

Average Salary: INR 3-6 Lakhs per annum

Experience Required: 1-4 years

E-commerce Manager

E-commerce Managers manage a company's online sales and marketing activities. They ensure that the user experience on e-commerce websites is optimized, oversee product listings, handle inventory, and facilitate smooth online transactions. This job is crucial in retail, fashion, and electronics.

Average Salary: INR 6-10 Lakhs per year

Experience Required: 3-7 years

Analytics Manager

Analytics Managers analyze data from different digital marketing campaigns to understand their efficiency and provide recommendations for improvement. They use data-driven insights to optimize marketing strategies and enhance user experience. This job requires a good understanding of web analytics tools like Google Analytics and other data visualization platforms.

Average Salary: INR 8-15 Lakhs per annum

Experience Required: 4-8 years

Digital Branding Consultant

A Digital Branding Consultant is responsible for the development and management of an online brand identity for the company. He ensures all the online marketing efforts follow the branding strategy of the company. This involves working closely with marketing teams to build a brand voice and maintain a good online reputation.

Average Salary: INR 5-12 Lakhs per annum

Experience Required: 4-7 years

Freelancer or Entrepreneur

Many individuals end up freelancing or beginning their digital marketing agencies after graduating with an MBA in Digital Marketing.

This profession has flexibility, the right to pick clients, and also generates income based on the projects you take. In this business, entrepreneurs have a chance to build a firm that offers specialized digital marketing services to companies of any scale.

Average Salary: Depending on projects and clients.

Experience Needed: Fresher can join or with experience

Conclusion

The career opportunities after an MBA in Digital Marketing are vast and diverse. These roles are in demand and come with impressive salary packages. From managing social media to optimising e-commerce platforms and analysing digital marketing campaigns, the field is rich with opportunities for growth and success.

Whether you are looking to work in a corporate setting, take on freelance projects, or start your business, an Online MBA in Digital Marketing provides the ideal foundation for a successful and fulfilling career.

Frequently Asked Questions

Ques:- How long does an MBA in Digital Marketing take?
Ans Typically, two years; however, some programs can be accelerated.

Ques:- Is previous marketing experience necessary to undertake an Online MBA in Digital Marketing?
Ans It is not strictly necessary to have previous experience, but it is helpful throughout the course.

Ques:- What are the available career paths after doing an MBA in Digital Marketing?
Ans You may become a Digital Marketing Manager, an SEO Specialist, Social Media Manager, and a Content Marketing Manager.

Ques:- Are the online MBA in digital marketing accredited by the Indian education council?
Ans Yes, an Online MBA from a recognized university is completely valid and accepted by employers.

Ques:- What is the average salary after doing an MBA in Digital Marketing?
Ans Salaries usually range from INR 4-12 Lakhs per annum, depending on the role and experience.